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Football in New York City

Joga Bonito in NYC

Joga Bonito in NYC explores the rapid rise of soccer culture among New Yorkers, from underground Chinatown Soccer Club creatives to the New York Red Bulls and NYCFC fanbases.

Joga Bonito in NYC explores the rapid rise of soccer culture among New Yorkers, from underground Chinatown Soccer Club creatives to the New York Red Bulls and NYCFC fanbases.

Manhattan, The Bronx and New Jersey

April 2025

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All photographs were captured with respect and consent. All images are used for editorial and cultural storytelling purposes only.

All photographs were captured with respect and consent. All images are used for editorial and cultural storytelling purposes only.

© 2026 Salmen Ayadi

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