New York to Tataouine
A global visual and cultural study of how football shapes identity, style and everyday life across the United States, Morocco and Senegal.
April 2026
Dealing itself — drag to take over
About
Through football shirts I observe the world and connect with people, telling their stories.
Salmen Ayadi is a creative photographer and editor working in football, spanning research, cultural insight and storytelling. He explores how football shirts shape identity, communities and everyday life beyond the pitch.
This project follows people and their day-to-day relationship with football across the United States, Italy, Morocco, Senegal, Mauritania and Tunisia — as sport, identity, culture, performance and expression.
Chapters
Six journeys
Published
Instagram Social Content
MUNDIAL
Joga Bonito in NYC
New York City
Worn With Pride
Morocco
Joli Ton Maillot
Dakar, Senegal
Milan to Tataouine, a Ball’s Journey
Italy & Tunisia